Overview
Dental practices need a consistent flow of patient enquiries for treatments, check-ups and specialised care. We monitored clicks, conversions, cost per conversion and spend: 309 conversions from 1,360 clicks at an average $22.67 per conversion, on $7,010 of ad spend in 30 days.
Goals
What we set out to measure: cost per patient enquiry, qualified appointment requests, conversion rate, and cost per acquired patient.
The challenge
Dental practices need a consistent flow of patient enquiries from people searching for dental treatments, routine check-ups and specialised oral care.
Our approach
We focused on campaign performance, monitoring clicks, conversions, cost per conversion and overall advertising spend to evaluate customer acquisition efficiency. During the reported 30-day period the campaign generated 309 conversions from 1,360 clicks, with an average cost per conversion of $22.67 and total advertising spend of $7,010.
What we did
- Focused on campaign performance, monitoring clicks, conversions, cost per conversion and overall advertising spend to evaluate customer acquisition efficiency
- Tracked cost per patient enquiry, qualified appointment requests, conversion rate, and cost per acquired patient
- Reported the figures as recorded in Google Ads for Jan 18 – Feb 16, 2026
Results
Google Ads, Jan 18 – Feb 16, 2026: 1.36K clicks, $22.67 cost per conversion, 309 conversions, $7.01K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversions
- 309
- cost per conversion
- $22.67
- ad spend
- $7.01K