Overview
Fashion e-commerce brands need social advertising that turns into measurable online sales at an efficient cost. We managed the Meta Ads campaign around website purchases, purchase ROAS, reach and conversion value: 13 purchases, 6,862 people reached and $13,752 in purchase value at a 38.94 purchase ROAS in 30 days.
Goals
What we set out to measure: purchase ROAS, cost per purchase, website purchase conversion rate, and revenue generated from Meta Ads.
The challenge
Fashion e-commerce brands need to turn social media advertising into measurable online sales while maintaining efficient customer acquisition costs.
Our approach
We managed the Meta Ads campaign with a focus on website purchases, purchase return on ad spend (ROAS), audience reach and conversion value, to evaluate the impact of Facebook and Instagram advertising on online revenue. During the reported 30-day period the campaign generated 13 website purchases, reached 6,862 people and recorded $13,752 in purchase conversion value, with a reported purchase ROAS of 38.94 and a cost per purchase of $27.18.
What we did
- Managed the Meta Ads campaign with a focus on website purchases, purchase return on ad spend (ROAS), audience reach and conversion value
- Tracked purchase ROAS, cost per purchase, website purchase conversion rate, and revenue generated from Meta Ads
- Reported the figures as recorded in Meta Ads for 13 Aug – 12 Sep 2026
Results
Meta Ads, 13 Aug – 12 Sep 2026: 13 website purchases, 38.94 purchase roas, 6,862 reach, $13,752 conversion value. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversion value
- $13,752
- purchase ROAS
- 38.94
- website purchases
- 13