Overview
Travel and tourism businesses need to reach people searching for packages, tours and experiences while keeping costs in check. We tracked search engagement, conversion volume and cost per conversion: 2,080 clicks, 127K impressions and 32 conversions at an average €63.25 per conversion.
Goals
What we set out to measure: cost per qualified enquiry, conversion rate, booking enquiry quality, and cost per confirmed booking.
The challenge
Travel and tourism businesses need to reach people actively searching for holiday packages, guided tours and travel experiences, while managing advertising costs efficiently.
Our approach
We evaluated campaign performance through search engagement, conversion volume and cost per conversion, to understand how effectively paid search attracted potential customers. During the reported period the campaign generated 2,080 clicks and 32 conversions, with 127K impressions and an average cost per conversion of €63.25.
What we did
- Evaluated campaign performance through search engagement, conversion volume and cost per conversion
- Tracked cost per qualified enquiry, conversion rate, booking enquiry quality, and cost per confirmed booking
- Reported the figures as recorded in Google Ads for Feb 1 – 27, 2026
Results
Google Ads, Feb 1 – 27, 2026: 2.08K clicks, 127K impressions, 32 conversions, €63.25 cost per conversion. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversions
- 32
- cost per conversion
- €63.25
- clicks
- 2.08K