Overview
Moving companies need to reach customers searching for residential moves, commercial relocations and local movers. We evaluated search visibility, clicks, conversion tracking and cost efficiency: 1,020 clicks and 24 conversions from 45.1K impressions at an average $49.49 per conversion.
Goals
What we set out to measure: cost per qualified moving lead, quote request quality, lead-to-booking rate, and cost per confirmed move.
The challenge
Moving companies need to reach customers actively searching for residential moves, commercial relocations and local moving services.
Our approach
We evaluated campaign performance through search visibility, click volume, conversion tracking and cost efficiency, to assess how effectively paid search generated customer enquiries. During the reported period the campaign generated 1,020 clicks and 24 conversions from 45.1K impressions, with an average cost per conversion of $49.49.
What we did
- Evaluated campaign performance through search visibility, click volume, conversion tracking and cost efficiency
- Tracked cost per qualified moving lead, quote request quality, lead-to-booking rate, and cost per confirmed move
- Reported the figures as recorded in Google Ads for Mar 1 – 18, 2026
Results
Google Ads, Mar 1 – 18, 2026: 1.02K clicks, 45.1K impressions, 24 conversions, $49.49 cost per conversion. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversions
- 24
- cost per conversion
- $49.49
- clicks
- 1.02K