A gummy vitamin store built for the reorder

Overview

Goli sells wellness gummies through long-form product landing pages rather than standard product templates. Each page is built to move shoppers to a multi-pack or a subscription.

Goals

Putting Subscribe and Save first lifts subscription take-up and repeat purchase. Multi-pack tiers and bundles raise average order value on every product page. A sticky checkout bar and a clear refund promise keep shoppers moving to checkout. Product pages built as landing pages give paid traffic a focused place to land.

The challenge

Supplements are bought on trust and kept on habit. The store has to explain what is in each gummy, take the risk out of trying it, and make the subscription the easy choice, so the next bottle arrives without a second decision.

Our approach

Pack and plan selector: Each product page offers one, three and five-pack options as Subscribe and Save or one-time, with a per-bottle price. Subscribe and Save: Subscriptions run through Recharge, with a cancel-anytime label on the subscription option itself. Sticky checkout bar: Once the cart has items, a fixed Checkout Now bar with an item count stays at the bottom of the screen. Risk-free refund promise: A full, hassle-free refund promise sits under the buy box and again further down the page. Bundles in the menu: Wellness bundles and zero-sugar sets sit in the product menu next to single gummies, with their own bundle pages. Ingredient and label detail: Per-gummy nutrition, full ingredient lists and free-from notes answer questions before checkout.

Results

We do not publish this store’s sales figures without the client’s permission. The store is live at goli.com; the full project page shows what we built and why it sells.