Overview
GODA sells pheromone-infused perfume oils and a silk body oil, mostly to shoppers arriving from ads. The store is built to move each visit from one bottle to a multi-bottle deal or a monthly refill.
Goals
Multi-bottle tiers and free gifts lift average order value on every ad-driven visit. Refill plans turn a one-off fragrance purchase into repeat revenue. A clear guarantee and visible delivery dates reduce doubt at the add-to-cart step. Testing tools on the storefront let offers and prices be compared on live traffic.
The challenge
A low-price fragrance needs more than one bottle per order to pay for the ad that sold it. The product page has to explain the scent and how to wear it, show social proof, and present multi-buy deals and refills plainly. A risk-free guarantee helps when the shopper cannot smell it first.
Our approach
Buy more, save more tiers: A deal bar on the product page offers buy one get one, buy two get two and buy three get two, each with free shipping. Refill subscriptions: Monthly and two-monthly refill plans sit beside one-time purchase, with skip, pause or cancel anytime. Free gift offers: A promo bar runs the current multi-buy offer, such as a free signature scent with two bottles. Delivery-date promise: An order-by timer under the guarantee shows the earliest free delivery date. Reviews and customer quotes: Product reviews and customer quotes with benefit tags run through the homepage and product pages. Scent and wear guide: Each product page covers scent notes, how to wear it, shipping and returns in short open-and-close sections.
What we did
- Product pages and checkout
- Upsells and bundles
- Subscriptions
- Landing pages
- App integrations
- Conversion testing
Results
We do not publish this store’s sales figures without the client’s permission. The store is live at goda.co; the full project page shows what we built and why it sells.