Overview
Frey sells plant-based liquid detergent, detergent sheets and laundry add-ons in perfume-style scents. The store helps shoppers pick a scent, then keeps it arriving on a schedule.
Goals
Subscribe and save moves shoppers from a single bottle to a standing order. Pack sizes, bundles and paired add-ons give each order a reason to grow. The free-shipping bar nudges baskets past the threshold. Scent notes and a clear format choice take the guesswork out of a first order.
The challenge
Laundry is a repeat purchase, so the orders that follow matter more than the first. The store has to make scent easy to choose online, show the value of a bigger pack, and make subscribing the easy option.
Our approach
Scent notes selector: Each scent shows its top, mid and dry notes, so shoppers can choose a fragrance they cannot smell online. Subscribe and save: A subscription option on the product page delivers every 30, 45 or 60 days, with a portal to manage it. Pack sizes by load: One, two and three packs are labelled by number of loads, so the larger pack is easy to compare. Free-shipping progress bar: The cart drawer shows how much more to spend for free shipping and confirms when it applies. Bundles and add-ons: A bundles collection, plus dryer sheets, stain remover and scent booster offered with quick buy on product pages. Liquid or sheet chooser: A homepage split explains liquid detergent against sheets and sends each shopper to the right format.
What we did
- Shopify theme development
- Product page and checkout design
- Subscriptions
- Upsells and bundles
- Conversion testing
Results
We do not publish this store’s sales figures without the client’s permission. The store is live at frey.com; the full project page shows what we built and why it sells.