A skincare store that sells the whole regimen

Overview

Dēpology sells peptide serums, creams and micro-dart patches. The store is built to move shoppers from one bestseller to a full routine, with ingredient detail on every product page.

Goals

Regimen blocks and add-to-order offers lift average order value on every product page. Bundles and routine sets turn a single purchase into a routine that gets reordered. Clear ingredient and test detail builds the trust a skincare buyer needs to convert. Supply-based pack sizes make the larger pack the natural choice.

The challenge

Skincare shoppers compare ingredients before they compare prices. The store has to make the science easy to read, show what to use and in what order, and turn a single serum into a routine that gets reordered.

Our approach

Complete the regimen: Each product page lays out a step-by-step routine, and every step can be added to cart from the same block. Add-to-order offer: A related product, such as forehead patches, sits under the main add-to-cart with its own one-tap add. Supply-based pack sizes: Patch packs are labelled by weeks of use, so shoppers choose a supply rather than a count. Shop by ingredient: The menu sorts the catalogue by product type, key ingredient and skin concern, next to a bundles collection. Ingredient and expert detail: Ingredient breakdowns, clinical test notes, doctor profiles and press quotes support each product. Judge.me reviews: Judge.me reviews with a rating breakdown run on each product page.

Results

We do not publish this store’s sales figures without the client’s permission. The store is live at depology.com; the full project page shows what we built and why it sells.