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02 · Brand

Turn ideas and raw footage into videos that perform.

Sarafi handles the strategy, scripting and editing behind your content. You bring the footage and the goal; we turn it into video that holds attention, builds trust and moves people to the next step.

Start a video project Book a growth review

See video editing plans and pricing

A clear scope and quote before any work starts.

See video types and pricing

Captions on every video, and every final video is yours to keep.

  1. Strategy
  2. Script
  3. Edit
  4. Formats
  5. Revisions
  6. Business result

Platforms we edit for

Captions for sound-off viewing

  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • LinkedIn
What we do

Everything between the idea and the final file.

Video is the fastest way to capture attention online, but raw footage alone doesn’t sell. Every edit is designed to hook viewers in the first few seconds and keep them watching until the end. You bring the footage and the objective; we handle the thinking before the edit, the edit itself and delivery in every format you need.

  • Strategy and direction

    Before anything is cut, we define the objective, audience, offer and platform. That decides the structure, the hook and what the video asks people to do.

  • Scripts and hooks

    Hooks, messaging and structure, or a complete script when the video needs one. For ads, several hook options, so there’s something real to test.

  • Core service

    Professional editing

    Pacing, storytelling, cuts, B-roll, captions, graphics and sound, finished to a premium standard. Every edit decision has a reason behind it.

    • Pacing
    • Storytelling
    • B-roll
    • Captions
    • Motion graphics
    • Sound design
    • Colour
    • Captions and subtitles

  • Formats for every platform

    Built for Meta, TikTok, YouTube, LinkedIn and wherever else it needs to run, with a different structure where it matters, not just a re-crop.

  • Revisions and support

    Timestamped feedback in one place, structured revision rounds and ongoing support when you need content every month.

Best for

Brands, content creators and ecommerce businesses that want professional videos for social media, ads or YouTube, without hiring an in-house editor.

Not the right fit if

You need footage filmed from scratch. We’re post-production only: you provide the footage, and all our attention goes into strategy, script and the edit.

See how it works

Sound familiar?

The problem usually isn’t the editing. It’s everything around it.

Most businesses have good ideas, and often decent footage. Here’s where video tends to break down, and what’s usually behind it.

  • Good footage, weak final video

    What’s usually behind it

    Nobody defined what the video needed to achieve before the edit started.

  • Polished, but it doesn’t say anything

    What’s usually behind it

    Production value got more attention than the message.

  • People scroll past in the first seconds

    What’s usually behind it

    The hook and script were left to chance, and there are no captions for people watching on mute.

  • Views, but no leads or sales

    What’s usually behind it

    The edit was built for attention alone, not for the business objective.

  • Every platform gets the same cut

    What’s usually behind it

    A Reel, a YouTube video and a paid ad need different structures, not just different sizes.

  • The brand looks different every month

    What’s usually behind it

    Different editors, no shared standard, and your team spends hours managing it.

When the editor doesn’t understand marketing, someone on your team ends up doing that part for them. Sarafi puts marketing thinking and editing quality in the same team.

How it works

A simple process on your side. A thorough one on ours.

You share the goal, the footage and your feedback. We handle strategy, scripting, editing and delivery, and keep you updated at each step.

  1. Step 01 · Plan

    Share

    You share your raw footage, brand assets and goals.

    OutputBrief

  2. Step 02 · Plan

    Direction

    We review everything and suggest a style direction.

    OutputCreative direction

  3. Step 03 · Plan

    Script

    We develop the message, hook and structure, plus a script when the project needs one.

    OutputHooks and script

  4. Step 04 · Produce

    First draft

    We edit and deliver a first draft for your feedback.

    OutputFirst cut

  5. Step 05 · Deliver

    Refine and deliver

    We refine it, and you get final files ready to post or run as ads.

    OutputPlatform-ready files

What we need from you

  • Raw footageor the idea, if we’re scripting first

  • Brand assetslogo, fonts, colours and guidelines

  • The objectivewhat the video needs to achieve

  • One point of contactfor feedback and approvals

Start a video project

Video types

Nine types of video, each edited for its job.

A paid ad, a YouTube video, a Reel and a product demo shouldn’t be edited the same way. Each one below is built around where it runs, how people actually watch it and what it needs to achieve.

01Short-form

Reels, Shorts and TikTok

Short-form lives or dies in the opening seconds. We build each video around a clear hook, tight pacing and captions that carry the message for people watching on mute, then shape the ending around what you want viewers to do next.

Pricing

Priced per project

Depends on length, captions and graphics, script needs and volume.

What’s included and who it’s for: Reels, Shorts and TikTok

What’s included

  • Hook and structure direction
  • Script and talking-point support when needed
  • Fast, deliberate pacing and cuts
  • Captions and on-screen text
  • Motion graphics and supporting visuals
  • Music and sound design
  • Platform-safe framing in 9:16, 4:5 or 1:1

Best for

  • Reels and stories on Instagram and Facebook
  • TikTok and YouTube Shorts
  • Educational clips and product highlights
  • Personal brand content
  • Ongoing social media content

Discuss your video

02Personal brand

Talking head and personal brand

When the person on camera is the brand, the edit should make them clearer, not busier. We tighten delivery, remove dead air and add B-roll and visuals only where they help the point land.

Pricing

Priced per project

Depends on raw footage length, final duration, and B-roll and graphics needs.

What’s included and who it’s for: Talking head and personal brand

What’s included

  • Pacing and jump cuts
  • Filler and dead-air removal
  • B-roll placement
  • Captions
  • Supporting visuals and graphics
  • Brand elements and lower thirds
  • Sound clean-up, music and sound design

Best for

  • Founders and executives
  • Consultants and coaches
  • Experts and educators
  • Personal brands

Discuss your video

03Ecommerce

UGC and product video

Product content has to show the product, the problem it solves and why it’s worth buying, quickly. We edit UGC and product footage so it feels native to the feed while keeping the offer impossible to miss.

Pricing

Priced per project

Depends on the number of hooks and versions, graphics and aspect ratios.

What’s included and who it’s for: UGC and product video

What’s included

  • Hook and angle direction
  • Script and brief support for creators
  • Product-focused pacing and structure
  • Showcase and unboxing edits
  • Captions, text callouts and benefit highlights
  • Offer and call-to-action end frames
  • Multiple aspect ratios

Best for

  • Ecommerce brands
  • Shopify and marketplace stores
  • Product launches
  • UGC creator footage
  • Product campaigns

Discuss your video

04PerformanceWhere our marketing side matters most

Video ads built for performance

An ad has to stop a cold audience, earn the next few seconds and drive one specific action. Sarafi also runs paid campaigns, so we edit ads the way media buyers need them: structured for testing, with variations that show what’s actually working.

Edited with these in mindHook rate · Hold rate · CTR · Cost per result

Pricing

Priced per project

Depends on the number of variations, script needs, graphics and turnaround.

What’s included and who it’s for: Video ads built for performance

What’s included

  • Creative strategy and angles
  • Hook development
  • Direct-response scriptwriting
  • Hook, body and call-to-action variations for testing
  • Pacing for cold audiences
  • Captions, graphics and offer callouts
  • Sound design and placement-ready exports

Best for

  • Meta Ads on Facebook and Instagram
  • TikTok Ads
  • YouTube and Google Ads
  • Lead generation
  • Direct response and product campaigns

Discuss your ads

05Repurposing

Podcast to clips

A long conversation usually holds a handful of moments worth sharing. We find them, restructure them so they make sense without the full episode and package them for the platforms where your audience actually is.

Pricing

Priced per project

Depends on episode length, clips per episode and caption style.

What’s included and who it’s for: Podcast to clips

What’s included

  • Key-moment selection
  • Clip editing and tightening
  • Hook-first restructuring
  • Animated captions
  • Speaker reframing and multiple aspect ratios
  • Audio clean-up and levelling
  • Social-ready exports

Best for

  • Podcast creators
  • Founders and experts
  • YouTube creators
  • Thought-leadership brands

Discuss your podcast

06Long-form

YouTube long-form

Long-form is a retention problem. We shape the story, keep momentum through the middle and use B-roll, graphics and visual explanations to keep people watching without pulling attention away from what’s being said.

Pricing

Priced per project

Depends on raw footage length, final runtime, and graphics and animation.

What’s included and who it’s for: YouTube long-form

What’s included

  • Story structure, pacing and retention editing
  • B-roll and supporting footage
  • Graphics and animated explanations
  • Intros, outros and chapters
  • Thumbnails
  • Captions and subtitles
  • Sound design, music and colour correction

Best for

  • Educational channels
  • Founders and personal brands
  • Podcasts and interviews
  • Documentary-style content
  • Business content

Discuss your video

07Brand and communication

Corporate video

Corporate video is usually watched by people deciding whether to trust you: investors, candidates, partners and your own team. We edit for clarity and credibility, and hold brand consistency to a high standard across every version.

Pricing

Priced per project

Depends on scope, footage volume, graphics and the number of versions.

What’s included and who it’s for: Corporate video

What’s included

  • Message and structure planning
  • Script support
  • Editing from your footage
  • Brand-consistent titles and graphics
  • Interview and event edits
  • Colour correction and sound mix
  • Subtitles and versions for web, presentations and social

Best for

  • Company profiles
  • Internal and investor communication
  • Events and presentations
  • Training content
  • Employer branding

Discuss your project

08SaaS and tech

Product demo

A good demo makes the product feel simple. We take the time to understand how your product works and who it’s for, then structure the walkthrough around the outcome the user cares about, not every feature on the screen.

Pricing

Priced per project

Depends on product complexity, video length and UI animation.

What’s included and who it’s for: Product demo

What’s included

  • Product understanding and walkthrough planning
  • Script and voiceover structure
  • Screen-recording edits
  • Zooms, highlights and cursor focus
  • UI callouts and motion graphics
  • Captions, music and sound
  • Versions for website, sales and social

Best for

  • SaaS and software
  • Technology products
  • Feature walkthroughs
  • Product launches
  • Sales enablement

Discuss your demo

09Animation

Motion graphics and animation

Motion graphics earn their place when they make something easier to understand: a process, a product, a number. We design and animate to explain, not to decorate, and scope every project around its real complexity.

Pricing

Priced per project

Priced mainly on complexity, plus duration and illustration style.

What’s included and who it’s for: Motion graphics and animation

What’s included

  • Concept and storyboard
  • Script support
  • Custom graphic design and style frames
  • 2D animation
  • Data visualisation
  • Kinetic typography and logo animation
  • Sound design

Best for

  • Explainers
  • SaaS and tech
  • Advertisements
  • Data-heavy content
  • Brand videos

Discuss your project

Monthly and custom projects

Monthly editingFor regular publishing

Need videos every month? Built for ongoing content.

One-off videos work for a launch. Growth usually depends on consistency. A monthly plan gives you dedicated editing capacity, one consistent standard and a workflow that gets faster the longer we work together.

Starting from

$490 / month

Scoped around your volume and content mix. See the monthly plans

Discuss monthly editing

What the monthly plan includes

  • Dedicated capacityThe same team on your account, month after month.

  • Consistent brand styleOne style guide applied to every video.

  • Priority turnaroundYour videos move to the front of the queue.

  • Repeatable workflowBrief, edit, review and deliver on a set rhythm.

  • Ongoing revisionsRevisions handled as part of the plan.

  • Mixed content typesReels, ads, YouTube and more in one plan.

  • Better value per videoBetter value per video than one-off projects.

  • Strategy supportRegular input on hooks, formats and what’s working.

Custom projects

Something that doesn’t fit a standard format?

We scope custom projects around the work actually involved, instead of forcing every project into the same package.

Request a custom quote

  1. 01

    Share the brief

    What you need, how much footage and your deadline.

  2. 02

    We scope the work

    Based on the actual effort involved.

  3. 03

    Get a clear quote

    Confirmed before any work starts.

Typical custom projects

  • Complex motion graphics
  • Unusual video formats
  • Bulk editing
  • Campaign creative production
  • Very long footage
  • Advanced animation
  • Multiple deliverables
  • Unusual timelines
  • Ongoing mixed-video needs
Why Sarafi

Why Sarafi for video editing? More than access to editors.

Sarafi brings marketing thinking and premium editing into one workflow, so every decision in the edit is tied to the result you need, not just to how it looks.

  • Strategy before editing

    We work out what the video needs to achieve before deciding how to cut it. The objective shapes the hook, the structure, the pacing and the ending.

  • Marketing understanding

    Our team works with paid ads, funnels, audiences, positioning and conversion every day. You don’t have to translate marketing goals for an editor.

  • Result-focused editing

    A good-looking video isn’t the finish line. Every edit is built around the job the video has to do.

  • Premium quality as the baseline

    Pacing, storytelling, graphics, sound, brand consistency and the small details are checked before anything reaches you. Quality isn’t an upgrade or an add-on.

  • Nothing added for show

    No effects, transitions or B-roll added just because they look impressive.

    Every cut, caption, transition, graphic, animation and sound cue has a reason.

    • Effects for show
    • Random transitions
    • Filler B-roll

  • Platform understanding

    Each version is structured, framed and paced for where it will actually be watched.

    Feed
    Sound off, fast hook
    YouTube
    Retention and chapters
    LinkedIn
    Context first, captions
    Paid
    One clear action

  • A workflow that scales

    One-off video or monthly pipeline, the same process, standards and style apply as volume grows.

Plenty of teams can edit. Fewer understand why the video is being made.

Start a video project
Sarafi vs other options

A technically perfect edit can still be the wrong video.

We start with the objective, audience and message, then make the editing decisions around them. Here’s how that compares with the other common ways businesses get video edited.

How Sarafi compares with a typical video editing agency and a freelancer
Area Our approachSarafiGrowth agency Typical video editing agencyEditing-focused team FreelancerIndividual editor
Script and messaging Can develop hooks, scripts, structure and messaging. May be an additional service. Usually supplied by the client.
Creative consistency A structured process designed for recurring content. Usually scalable, but may involve rotating editors. Can get harder to maintain as volume grows.
Business context Understands why the content is being created. Often project based. Often task based.
Ongoing support Built for ongoing collaboration and recurring production. Depends on the agreement. Often project to project.
Strategy and direction Business objective, audience and distribution are considered before editing. Often project or brief driven. Usually works from client instructions.
Marketing understanding Understands campaigns, funnels, audiences and conversion. Depends on the agency’s positioning. Mainly focused on production and editing.
Result-focused editing Editing decisions are tied to the video’s purpose. Often focused on project delivery and creative quality. Usually task and execution focused.
Editing quality Premium editing standards with a final QA pass. Varies by team and package. Varies widely by individual editor.
Platform-specific execution A different approach for each channel and use case. Often available. Usually follows client direction.

We think like marketers and operators, not only editors.

You’ll see it in the questions we ask before the edit, the way the script is structured and the choices in the final cut.

This compares common setups, not every provider. There are excellent agencies and freelancers out there; the difference is mainly about fit, and how much business context you need from your editing partner.

FAQ

Straight answers before you get in touch.

The questions businesses usually ask before they send us footage. If yours isn’t here, ask us directly.

Showing 16 questions

What types of videos do you edit?

Nine main types, each edited differently depending on where it runs and what it needs to do. If your project doesn’t fit neatly into one of them, we scope it as a custom project.

Do you film videos, or do I provide the footage?

You provide the footage. Sarafi doesn’t offer filming, camera crews or studio production; we focus on strategy, scripting and post-production. If you’re filming yourself or with your own team, we can brief you beforehand on what to capture, such as talking points, shot ideas and framing for each platform, so the footage works for the edit. If you need filming, tell us and we’ll suggest the best way to get it.

Post-production onlyYou bring the footage. We handle everything after it.

Can you help with video strategy?

Yes, and that’s where most projects start. We look at the objective, the audience, the offer and where the video will run, then recommend the format, structure and approach before anything is edited.

Can you write the script?

Yes. We can write hooks, messaging and structure, or a complete script when a video needs one. For ads, that usually includes several hook variations, so you have something meaningful to test.

What do you need from me to start?

Your raw footage, your logo and brand assets, any music or voiceover you want to use, and a short brief: the goal, the platform and a video whose style you like.

What if my raw footage isn’t organised?

That’s normal. Send it as it is. We review everything, select the usable takes and build from there. If there’s a gap that will affect the result, we’ll tell you before the edit rather than quietly working around it.

How long does editing take?

It depends on the video type and complexity. Short-form turns around faster than long-form YouTube, corporate video or motion graphics. We confirm the delivery date in your quote before work starts, and monthly clients get priority turnaround.

How many revisions are included?

Every project includes structured revision rounds, and the exact number is set in your quote before work begins. Feedback is collected in one place with timestamped comments, so each round is specific and quick to action.

Can you create versions for different platforms?

Yes. We deliver in the aspect ratios you need, such as 9:16, 4:5, 1:1 and 16:9. Where it matters, we also adjust the structure, pacing and text placement for each platform, instead of simply re-cropping one edit.

Can you add captions and subtitles?

Yes. We add English captions and subtitles for better reach and accessibility, especially for people watching with the sound off. They can be burned into the video or delivered as separate subtitle files. If you need another language, such as Spanish, tell us when you get in touch.

Do you offer monthly video editing?

Yes. Monthly plans give you dedicated editing capacity, a consistent style, priority turnaround and ongoing strategy support, and they can cover a mix of content types in one plan.

See monthly editing

Can you handle a large volume of content?

Yes. Our workflow is built for recurring production, so style and quality stay consistent as volume grows. For high-volume or campaign work, we plan capacity with you up front.

Can you create paid ad creatives?

Yes, and it’s where our marketing side matters most. Sarafi also runs Meta Ads and Google Ads campaigns, so we help with angles, hooks and scripts, then edit variations for Meta, TikTok and YouTube that are structured for testing.

What file formats will I receive?

Platform-ready MP4 files by default, exported in each aspect ratio you need. Subtitle files and other formats can be provided when your use case needs them.

  • MP4 by default
  • 9:16
  • 4:5
  • 1:1
  • 16:9
  • Subtitle files on request
  • Other formats on request

You own every final video we deliver. Editable project files are not part of a standard delivery; if your team needs them, tell us before the project starts and we’ll include the terms in your quote.

Which software do you edit in?

Mainly Adobe Premiere Pro, Adobe After Effects and DaVinci Resolve. If your team works in a specific tool or needs files in a particular format, tell us when you get in touch.

How do I get started?
  1. Start a video projectTell us the objective, the footage you have and where the video will run. We reply within 1 business day.
  2. Get a recommendation and quoteThe right format, scope and price, confirmed before any work starts.
  3. Send your footageWe start with strategy and script where needed, then the edit.

Start a video project

Still have a question?

Talk it through on a free growth review, or send us a message for a quick answer.

Book a growth review Send us a message
Ready when your footage is

Have the footage? Put the right team behind it.

Whether you need one video, a set of campaign creatives or an ongoing editing partner, we’ll build the right workflow around your content.

Start a video project Send us a message

What we’ll talk through first

  • What the video needs to achieve
  • The footage and assets you already have
  • Which platforms and formats you need
  • A recommended approach and a clear quote

Post-production only You provide the footage. We handle strategy, script and the edit.